OUR TEAM OF SPECIALISTS

Over the years, we are have worked on hundreds of projects with some of Australia’s leading property, retirement living and aged care organisations nationally.
Our team of passionate industry specialists, will provide you with the best counsel each step of the way.
David Lo Russo
David Lo Russo
Founder & Managing Partner

David has guided the growth of Marketability to become one of Australia’s leading property consultancy to residential and aged care sectors. With skills in research, strategy and sales & marketing leadership, David works with our clients to create brands and cost effective sales & marketing strategies that mitigate market risk and deliver on their project potential. David has successfully led over 400+ research, sales and marketing programs for property projects with total market value in excess of $2 billion. 

Darren Timms
Darren Timms
Managing Partner

Darren has extensive Retirement Living and Aged Care experience having developed over 15 sites, 2000+ retirement living units and 1500+ residential aged care beds nationally. With experience as a developer, builder and operator Darren has a proven track record of developing leading edge retirement solutions and improving the market return on investment for clients by cutting unnecessary waste from their proposed designs and finding innovative solutions to tough problems.

 

 

Alison Abel
Alison Abel
Project Sales

Alison is a retirement living sales specialist who, over the past 10 years has excelled in off the plan sales for retirement living projects across Sydney. Alison combines her natural warmth and people skills with her passion for education, making her a valuable member of any project.  With extensive experience in sales for large and small developments across both the not for profit and for profit sectors Alison has a strong network and experience to draw on.  

 

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Geraldine Sam
Geraldine Sam
National Research Director

Gerry specialises in the research & analysis of investments and developments in the retirement living and aged care sector. She provides exceptional advisory & consultancy services including production of due diligence reports, information memorandums, market & competitive reports, catchment area analysis, as well as demand & supply gap analysis studies for the sector.

Barbara Jones
Barbara Jones
Research Partner

Barb has worked in the advertising, strategic planning and market research industry for the past 20 years. She has specialist research expertise in both qualitative and quantitative methodologies, offline and online. She has developed extensive retirement living and property development experience over the last decade working in residential, retirement living and aged care sectors.

Patrick Weissenberg
Patrick Weissenberg
Research Partner

Patrick is a master researcher and communication strategist. He has extensive qualitative and qualitative research experience that enables him to consult on master plans & designs and effective brand and communication strategies. In this capacity he has worked with leading property developers on retail, residential and retirement living projects. Pat has conducted over 300 focus groups with retirees around Australia – positioning him to clearly represent the independent voice of the consumer. 

Chrisa Fanos
Chrisa Fanos
Project Marketing Manager

Chrisa is an accomplished marketing, communications and research professional with experience encompassing brand development, strategic marketing planning, customer segmentation and research. She is committed and enthusiastic about driving exceptional outcomes for clients. 

Samantha Erickson
Samantha Erickson
Project Marketing Manager

Sam ia proactive marketing and communications specialist with experience in strategic marketing planning, end-to-end campaign management and CRM design and implementation. Sam is passionate about the retirement living and aged care space and is committed to delivering exceptional work for clients.

Velvet Deligiannis
Velvet Deligiannis
Project Sales

Velvet is a sales specialist who has experience selling both large and small developments for the for-profit and not-for-profit sectors. With a natural ability to connect with people and a genuine passion for the retirement living sector, Velvet provides exceptional customer service resulting in highly successful project sales.

Kylie Timms
Kylie Timms
Project Sales

Kylie is a Licenced Real Estate Agent and has extensive experience in the Queensland property market. Having spent the past 3 years assisting clients to buy property Kylie has an in-depth understanding of the buyer journey. Kylie brings her valued experience to the sales of new retirement village units and assists buyers in making the right decision for them through open and honest communication. 

Ronda Paterson
Ronda Paterson
Project Sales

Ronda has extensive experience as a sales administrator across the health industry.  She oversees the day to day operations of our sales department, providing the systems and tools to ensure that the sales team can effectively deliver its key objectives.  Community is her passion, so a latte and a walk around the village is all it takes for Ronda to hear a lifetime of stories & connections with prospective residents and their family members.

Richard McKeon
Richard McKeon
Senior Development Manager

Richard has been in the Property Development and Construction industry for over 40 years. He has specialist skills in optimising design and delivery of aged care and retirement living developments to ensure the end product best meets client requirements. Richard has delivered 650 independent living units and 900 aged care beds from site identification through to completion of the defects liability period.