Macquarie Lodge, Arncliffe
Strategy, Marketing, Sales

From 2016, we had the task of Sales & Marketing of Macquarie Lodge, Arncliffe by The Salvation Army. It was a difficult and challenging market with less then 2% retirement village penetration rate and over 50% from ethnic cultural backgrounds.

About the development:

  • Located in Arncliffe, NSW
  • 54 brand new low-rise independent living apartments on existing co-located site
  • Prices ranging from $440,000 – $965,000 for city views

What we did:

  • Strategic research and consultancy
  • Brand redesign and communication
  • Individual pricing that improved client estimates by 10%
  • Marketing collateral and sales suite
  • Integrated marketing campaigns for lead generation, nurturing and conversion
  • On site property sales and CRM management
  • Community engagement strategy, expos
  • Total sales and marketing management since 2016

Results:

  • 40% of sales achieved prior to launch
  • 90% sold within 10 months of launch
  • Strong conversion with 1 in 12 lead converting to deposit
Macquarie Lodge, Arncliffe Macquarie Lodge, Arncliffe Macquarie Lodge, Arncliffe