The Gracewood, Kellyville
Strategy, Marketing, Sales, Retirement Living

The Gracewood is a wonderful new concept in retirement living located in Kellyville. Owned and operated by BaptistCare, it sets a new standard for retirement living in the Hills District with modern spacious open plan apartment living, a healthy environmental design, landscaped gardens and numerous independent living choices within a vibrant community.

Marketability worked alongside BaptistCare from the concept stage of the community, providing specialist development advisory services, brand and communications expertise, and the creation and marketing of The Gracewood brand. Through innovative and targeted marketing campaigns, more than 2000 leads were generated to secure sales and see residents move into this thriving community.

The first stage of The Gracewood has been completed, with all 73 apartments sold out. Construction of Stage 2 is due to start in late 2015.

The Gracewood, Kellyville The Gracewood, Kellyville The Gracewood, Kellyville