The Grove Randwick is St Basil’s flagship retirement living development due for completion in September 2016. Comprising 73 premium apartments, The Grove will offer residents a vibrant community that is close to family, friends and local amenities, and a lifestyle that promotes independence and active living while in a safe and secure environment.
Marketability developed and managed a highly sophisticated marketing and communications campaign, including online, print and outdoor advertising, to engage with the local community. St Basil’s embraced the concept of opening a display suite in the Royal Randwick shopping complex, ensuring a high level of foot traffic, brand exposure and an opportunity to speak face-to-face with consumers about the development and their new In Home Care Services.
To date the St Basil’s retail shop has been a major success, attracting deposits on all 73 apartments at record prices, within 7 weeks of opening.