THE GROVE, Randwick
Project Sales and Marketing, Retail, Sales, Retirement Living

The Grove Randwick is St Basil’s flagship retirement living development due for completion in September 2016. Comprising 73 premium apartments, The Grove will offer residents a vibrant community that is close to family, friends and local amenities, and a lifestyle that promotes independence and active living while in a safe and secure environment.

Marketability developed and managed a highly sophisticated marketing and communications campaign, including online, print and outdoor advertising, to engage with the local community. St Basil’s embraced the concept of opening a display suite in the Royal Randwick shopping complex, ensuring a high level of foot traffic, brand exposure and an opportunity to speak face-to-face with consumers about the development and their new In Home Care Services.

To date the St Basil’s retail shop has been a major success, attracting deposits on all 73 apartments at record prices, within 7 weeks of opening.

THE GROVE, Randwick THE GROVE, Randwick