The Henley is a private luxury lifestyle resort like no other, located in one of the Gold Coast’s most prestigious precincts, The Broadwater.
Marketability was engaged in 2014 to completely rebrand, reposition and relaunch the existing property, Grande Pacific. This involved a comprehensive market feasibility, focus groups, creative workshops, brand identity and creation, all marketing collateral and lead generation campaigns including Direct Mail, Website Development, Advertising (TV, print, radio), communications and events.
In a short period of time, Marketability has successfully launched the new brand and created a suite of high quality marketing collateral and integrated marketing campaigns that reflect the brand’s luxury personality. We have been instrumental in building a quality database and delivering more than double the industry sales rate.